Building your sales strategy from the ground floor up
Supporting the growth of early-stage
healthcare technology companies
Building your sales strategy from the ground floor up
Supporting the growth of early-stage
healthcare technology companies
We Understand the Healthcare Market
We understand the U.S. healthcare system, and the buying patterns of Human Resources and Benefits Leaders, and Health Plan Leaders. With hundreds of healthcare/benefit services to choose from, it is difficult to stand out when selling in this marketplace. Ground Floor Sales LLC builds your sales strategy leveraging our expertise tailored to your strengths and business.
Who We Serve
Our clients are EARLY-STAGE HEALTHCARE COMPANIES who have received initial funding, built a Minimum Viable Product and are testing it in the Employer and/or Health Plan marketplace. They are at the stage where the CEO and senior leaders now require an expert to build out the sales team, but are not yet ready to fund a full-time Chief Revenue Officer and national sales team.
healthcare sales advisory Expertise
Services
WE ADVISE CLIENTS IN THE FOLLOWING AREAS:
- Build/Enhance Value Propositions
- Go To Market Strategies (Employer, Health Plan, Health Systems)
- Executive Reporting/QBRs/Investor Support
- Planning, Pricing, Territory and Target Setting, Pipeline Management
- Lead Generation/Deal Negotiating
- Talent Management, including: Team Structure, Hiring, Interview Playbook, Compensation Structure, Mentoring
- Sales Operations Support, including: Sales Methodologies, Leveraging CRM Systems, Enablement/Analytics
Who We Are
Ground Floor Sales LLC was founded by Michael Maluccio. Mike has more than 30 years' experience in the benefits and healthcare industry, with a successful track record leading sales, client services, and Go To Market planning for high growth health and wellbeing companies.
Expertise includes: Primary Care, Diabetes and Chronic Care Management, Virtual/Digital Health, Weight Management, Wellbeing, and Healthcare Informatics.
Mike's SUCCESSFUL GROWTH STORIES include:
- National Head of Sales for One Medical: IPO Jan 2020; Amazon announced acquisition July 2022.
- Head of Sales/Sales Operations for Onduo, LLC: Fully acquired by Verily Life Sciences in 2019
- SVP, U.S. Health Solutions for Weight Watchers: Rebuilt B2B Employer Sales/Client Services teams
- President, Health Plan Division and SVP, Population Health Division for Healthways: Sold Division to Sharecare in 2016
- SVP, Sales and Account Management for Nurtur Health: Purchased by Centene, rebranded Envolve Peoplecare in 2014
- Additional experience:
- President, Northeast National Accounts, Aetna
- VP National Sales, Optum